The media mix will essentially comprise outdoor, print and other activities such as consumer direct and guerilla marketing. Freeman says these are efficient instruments to measure the effectiveness of a brand, and that the brand needs to make a direct impact and engage with its consumers. The former required it to position Peter England People as an authentic, fun brand, which was fashionable as well. [url=http://www.gazegroup.org/modules/saclongchamppliage]Pliage Longchamps[/url]